We all know that drugs are injurious to health, yet they are still legally sold and bought. In a liberal economy, the customer is always right. This means that if customers know something is harmful, they won’t buy it. And if they do buy it, it is their choice.
It seems simple: people know what they are doing. If they buy drugs, the market will produce more to meet the demand. If customers don’t buy, the market cannot sustain production and will have to shut down. This is the loophole that producers exploit, and where the problem begins. By arguing that customers know what is best for them, producers use various marketing strategies to deceive consumers. They often promote their products on TV channels or social media platforms, and sometimes create fake products to promote the original ones. This is common in India, where promoting drugs on TV is illegal.
The consumption of drugs is rapidly increasing in Turbat, possibly due to border trading and other reasons. In the future, this problem may worsen. Currently, a new product called "Shekar Sweet Supari" (a fake product) is gaining the attention of children. The consumption of Shekar (the original product) is very common in Turbat. Children see people around them consuming it. Since children are not allowed to consume Shekar (the original product), the new product "Shekar Sweet Supari" (the fake product) acts as a trap because it resembles the original product 100%. This ensures that children develop an affection for it at an early age. If children grow up, they may avoid consuming either product due to maturity. Trapping children at a young age is easy, and the fake product also helps to normalize it in any environment, leading people to unconsciously accept the original product.
Selling these products to children is unethical, but it is nearly impossible to shut down these companies when the government itself promotes drugs and supports those involved. The only thing a common person can do is to be aware of what their children, brothers, and sisters are buying. Spreading awareness in the community is also an important step. Small things matter the most in nation-building and play a crucial role in creating a better future. Say no to drugs, say no to Shekar Sweet Supari.
Ameen Sattar
Hirronk
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